Monday, June 23, 2008

Microeconomics Demystified

Microeconomics Demystified

Author: Craig A. Depken, II, PhD
Publisher: McGraw-Hill
Date: 2006
Pages: 336
Description:
This book provides a self-study approach to understanding the theory of microeconomics, avoiding unnecessary mathematics. The approach in this book assumes that you have not studied economics before.
Over the past hundred years, the field of economics has expanded from the study of what makes a country "wealthy" to an area that investigates all sorts of human behavior. Indeed, some might point out that economics is less the study of numbers, such as unemployment, interest rates, and prices, as it is a study of human behavior -- borrowing what "we" as economists want from the various social sciences such as sociology, political science, psychology, and anthropology. However, economists do like "labels" so that we can categorize things in a somewhat efficient manner, using a language that all economists can understand (even if they don't always agree!).
PDF 2 MB
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The City

The City: A Guide to London's Global Financial Centre (The Economist Series)
Author: Richard Roberts
Publisher: The Economist Newspaper
Date: October 20, 2004
Pages: 344
Description:
The term "the City" refers to both a place and an industry. The place is London's oldest district, the "Square Mile", settled since Roman times and once bounded by medieval city walls with St Paul's Cathedral at its heart. For centuries this residential and business neighbourhood was host to myriad merchants and bankers conducting international trade and finance. In the 19th century, as the residential population dwindled, the City became synonymous with commercial and financial activities. Today the term is widely used as shorthand for London's wholesale international financial-services industry. It is in this economic sense - referring to activities conducted both inside and outside the Square Mile - that it is used in this book. The Square Mile is used to refer to the City in a geographical sense.
PDF 1.2 MB
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Handbook of Sustainable Dev.

Handbook of Sustainable Development

Author: Giles Atkinson, Simon Dietz, Eric Neumayer
Publisher: Edward Elgar
Date: July 30, 2007
Pages: 489
Description:
This timely and important Handbook takes stock of progress made in our understanding of what sustainable development actually is and how it can be achieved. Twenty years on from the publication of the seminal Brundtland Report, it has become clear that formidable challenges confront policy makers who have publicly stated their commitment to the goal of sustainable development. The Handbook of Sustainable Development seeks to provide an account of the considerable progress made in fleshing out these issues.
The Handbook brings together original and state-of-the-art contributions from internationally renowned scholars writing from a variety of perspectives and disciplines. These contributions acknowledge that there is no unified theory of sustainable development and reflect the breadth and diversity of the literature to date. Discussion encompasses the fundamentals of sustainable development and intergenerational equity, and covers issues such as: the capital approach, ecological resilience, population growth and safe minimum standards; intra-generational equity; resources, the environment and economic progress; urban and corporate sustainability; green accounting and sustainability indicators.
This accessible, comprehensive and multidisciplinary approach to the theory and practice of sustainable development will prove an invaluable reference tool for researchers, students, academics and practitioners with an interest in the field of sustainable development.
PDF 1.4 MB
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World Economic Outlook

World Economic Outlook: Housing and the Business Cycle
Publisher: IMF (International Monetary Fund)
Date: April 2008
Pages: 304
Description:
The World Economic Outlook (WEO) presents the IMF staff's analysis and projections of economic developments at the global level, in major country groups (classified by region, stage of development, etc.), and in many individual countries. It focuses on major economic policy issues as well as on the analysis of economic developments and prospects. It is usually prepared twice a year, as documentation for meetings of the International Monetary and Financial Committee, and forms the main instrument of the IMF's global surveillance activities.
PDF 4.8 MB
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The Economist

The Economist, June 21, 2008

Energy: The future of energyA fundamental change is coming sooner than you might think.
The future of the European Union: Just bury itIt is time to accept that the Lisbon treaty is dead. The European Union can get along well enough without it.
Zimbabwe: Africans, please helpZimbabwe needs its neighbours to help rescue its people from hell.
North America: The dangers of Mexico-bashingAmerica's politicians damage their own country by insulting its southern neighbour.
The curse of untidiness: DNA all over the placeClutter is not just an evolutionary adaptation, but also a business opportunity.
A special report on the future of energyThe next technology boom may well be based on alternative energy, says Geoffrey Carr (interviewed here). But which sort to back?
Yahoo!, eBay and Amazon: The three survivorsWhat the diverging fates of Yahoo!, eBay and Amazon say about the internet.
Short-selling: Nasty, brutish and shortThe life of a short-seller is a hard one -- especially when markets turn sour and people look for someone to blame.
The endowment effect: It's mine, I tell youMankind's inner chimpanzee refuses to let go. This matters to everything from economics to law.
PDF 2.4 MB
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SuperBike, July 2008

SuperBike, July 2008
Mods That RockDon't go wasting your money on that new Paul Weller album, spend it on mods to your machine that actually work.
The Ordinary BoysThese boys may look ordinary on the outside, but the Suzuki Bandit 1250S GT, Honda CBF1000 and BMW F650 GS prove to be more than the sum of their rather cheap parts.
Kawasaki Ninja 250It's small and perfectly formed so we sent Al, large and imperfectly formed, to give the Ninja 250 its first test.
CentrefoldTopless Becky Rule and BMW's HP2 Sport. Let the pictures speak for themselves.
How to Deal with Trouble SpotsWhen was the last time you practised an emergency stop? It could just save your life.
PDF 31.5 MB
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Taste of Home: Smoothies

Taste of Home: Smoothies, 2008
Whether it’s for a snack, breakfast or part of a meal, smoothies have a lot going for them. They’re quick to prepare, provide nutrition and disease-fighting antioxidants and they taste great!
You can find these thick, frosty treats at a juice bar or local cafe, but why go through the trouble and expense when you can whip them up in your own kitchen?
This full color, easy-to-print collection has 30 recipes that you’ll find hard to resist. Each one is a family-favorite -- you’ll be even more pleased than the kids to serve up these fun, portable beverages that offer great health benefits and satisfied smiles. Every recipe has Nutrition Facts and some have Diabetic Exchanges so you know exactly what you’re serving.
All you need is your blender, this cookbook and a few basic ingredients to make today the start of many smoother days!
- Strawberry & Raspberry
- Blueberry, Melon, Mango & Kiwi
- Peach & Pineapple
- Banana & Apple
- Chocolate, Mocha & Peanut Butter
PDF 3.2 MB
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Smallville S07E17

Smallville S07E17
Smallville tells the tale of a teenage Clark Kent in the days before he was Superman. It is the town where he came from where very strange things started happening with his arrival in a spaceship in the midst of a meteor storm of green rocks. Clark must deal with a variety of individuals given powers by the green rocks, keep his powers a secret, cope with his friendship with a young Lex Luthor, and balance the two girls in his life, Chloe and Lana. The show also shows us how Lex Luthor develops from a friend of Clark's and kinda-okay guy to (presumably) the villain who will plague Superman in his later years.

Supernatural S03E13

Supernatural S03E13
Supernatural stars Jensen Ackles and Jared Padalecki as Dean and Sam Winchester, two brothers who travel the country looking for their missing father and battling evil spirits along the way.
Sam Winchester is a college student bound for law school, determined to escape his family's past - unlike his older brother, Dean. Ever since they were little their father has been consumed with an obsession to find the evil forces that murdered his beloved wife, and recruited his two young sons to help them. They have grown up as hunters of the supernatural. Sam escaped this way of life after high school, and now has a happy life with his girlfriend, Jessica, and a promising future career. Dean, however, stayed behind with his father to join him in his "hunting".
After Dean arrives for Sam's help when their father goes missing, Sam must join his brother to find him. His one weekend trip to search for the missing John Winchester becomes an ongoing quest after a horrible tragedy ruins any thought of a happy life for Sam.
The two brothers, bound by tragedy and blood to their mission, travel across the country encountering terrifying and dangerous forces most believe to be nothing but superstition and folklore, such as the Lady in White, the Indian beast known as the Wendigo, Phantom Travelers who cause plane crashes, Bloody Mary, and many more.
From Warner Bros. Television Production Inc. in association with Wonderland Sound and Vision, with executive producers McG (Charlie's Angels, The O.C.), writer/executive producer Eric Kripke (Boogeyman) and Robert Singer (Midnight Caller).

Love And Basketball

Love And Basketball

A Walk To Remember

A Walk To Remember

Download Links (by Alteire)
part1.rar

Hacking Democracy

Hacking Democracy

Friday, June 20, 2008

MacBook Air

Size and weight
Height:0.16-0.76 inch (0.4-1.94 cm)
Width:12.8 inches (32.5 cm)
Depth:8.94 inches (22.7 cm)
Weight:3.0 pounds (1.36 kg)1

Processor and memory
Intel Core 2 Duo processor with 4MB on-chip shared L2 cache running at full processor speed
- 800MHz frontside bus
- 2GB of 667MHz DDR2 SDRAM onboard
Storage
- 80GB 4200-rpm Parallel ATA hard disk drive 2
- Optional 64GB solid-state drive2
- Optional external USB MacBook Air SuperDrive

Environmental status report
MacBook Air embodies Apple’s continuing environmental progress. It consumes the least amount of power of any Mac and is also designed with the following features to reduce environmental impact:
Highly recyclable aluminum enclosure
Mercury-free LCD display with arsenic-free glass
PVC-free internal cables
Largely recyclable, low-volume packaging
Meets ENERGY STAR requirements
MacBook Air received a Silver rating from EPEAT

Display
13.3-inch (diagonal) glossy widescreen TFT LED backlit display with support for millions of colors
Supported resolutions: 1280 by 800 (native), 1152 by 720, 1024 by 768, 800 by 600, 800 by 500, 720 by 480, and 640 by 480 pixels at 16:10 aspect ratio; 1024 by 768, 800 by 600, and 640 by 480 pixels at 4:3 aspect ratio; 720 by 480 pixels at 3:2 aspect ratio

Graphics and video support
Pure digital video outputDVI output using micro-DVI to DVI adapter (included)
VGA output using micro-DVI to VGA adapter (included)
Composite output using micro-DVI to video adapter (optional)
S-video output using micro-DVI to video adapter (optional)
Intel GMA X3100 graphics processor with 144MB of DDR2 SDRAM shared with main memory
Extended desktop and video mirroring: Simultaneously supports full native resolution on the built-in display and up to 1920 by 1200 pixels on an external display, both at millions of colors
Built-in iSight camera

Input
Built-in full-size keyboard with 78 (U.S.) or 79 (ISO) keys, including 12 function keys, 4 arrow keys (inverted “T” arrangement)
Backlit keyboard with ambient light sensor for automatic adjustment of keyboard illumination and screen brightness
Solid-state trackpad with multi-touch gesture support for precise cursor control; supports two-finger scrolling, pinch, rotate, swipe, tap, double-tap, and drag capabilities

Wireless
- Built-in AirPort Extreme Wi-Fi wireless networking (based on IEEE 802.11n draft specification); IEEE 802.11a/b/g compatible
- Built-in Bluetooth 2.1 + EDR (Enhanced Data Rate)

Audio
Audio Analog audio output/headphone out (minijack)
Built-in mono speaker
Built-in omnidirectional microphone

Battery and power
Integrated 37-watt-hour lithium-polymer battery
45W MagSafe power adapter with cable management system
MagSafe power adapter port
5 hour

Electrical and operating requirements
Line voltage: 100V to 240V AC Frequency: 50Hz to 60Hz Operating temperature: 50° to 95°F (10° to 35°C) Storage temperature: -13° to 113°F (-24° to 45°C) Relative humidity: 0% to 90% noncondensing Maximum operating altitude: 10,000 feet Maximum storage altitude: 15,000 feet Maximum shipping altitude: 35,000 feet

Phone, iPod, Internet and Aplle


iPod
Introducing iPhone 3G. With fast 3G wireless technology, GPS mapping, support for enterprise features like Microsoft Exchange, and the new App Store, iPhone 3G puts even more features at your fingertips. And like the original iPhone, it combines three products in one — a revolutionary phone, a widescreen iPod, and a breakthrough Internet device with rich HTML email and a desktop-class web browser. iPhone 3G. It redefines what a mobile phone can do — again.

Phone
Make a call by tapping a name or send a text with the intelligent keyboard.
Phone SMS



iPod
Enjoy music and video on a widescreen display and shop for music with a tap.
iPod iTunes


Internet
Browse the real web, get HTML email, and find yourself with GPS maps.
Safari Mail Maps


3G Speed
Surf the web and download email over fast 3G cellular networks

App Store
Get ready to browse and download innovative applications for iPhone.

Maps with GPS
Find your location, get directions, and track progress along your route.

iPhone in Enterprise
Get push email, calendar, and contacts with Microsoft Exchange ActiveSync.

Tuesday, June 17, 2008

Nearly Everything

A Short History of Nearly Everything
Publisher: Broadway
Date: 2003
Description:
From primordial nothingness to this very moment, A Short History of Nearly Everything reports what happened and how humans figured it out. To accomplish this daunting literary task, Bill Bryson uses hundreds of sources, from popular science books to interviews with luminaries in various fields. His aim is to help people like him, who rejected stale school textbooks and dry explanations, to appreciate how we have used science to understand the smallest particles and the unimaginably vast expanses of space. With his distinctive prose style and wit, Bryson succeeds admirably. Though A Short History clocks in at a daunting 500-plus pages and covers the same material as every science book before it, it reads something like a particularly detailed novel (albeit without a plot). Each longish chapter is devoted to a topic like the age of our planet or how cells work, and these chapters are grouped into larger sections such as "The Size of the Earth" and "Life Itself."
PDF1.2 MB
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The Encyclopedia of World History

The Encyclopedia of World History, 6th Edition
Publisher: James Clarke & Co
Date: 2002
Pages: 1,243
Description:
Simply put, this is a volume that has always intended to convey the key features of world history.
Renowned historian Peter N. Stearns and thirty prominent historians have combined their expertise over the past ten years to perfect this comprehensive chronology of more than 20,000 entries that span the millennia from prehistoric times to the year 2000.
CHM13.8 MB
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American Religions

American Religions: An Illustrated History
Author: J. Gordon Melton
Publisher: ABC-Clio
Date: 2000
Pages: 316
Description:
American Religions: An Illustrated History is a brief summary of how we have arrived at this most interesting development in the human drama. The story begins at the end of the fifteenth century when Europeans discovered the continent and made their initial contacts with the more than 500 different peoples that inhabited it. There was already great diversity among the Native Americans, and the Europeans injected the different varieties of Christianity and Judaism. Here our story really begins and unfolds as the new settlers conquered the land, pushed aside its original inhabitants, and created a new society that we like to think of as the greatest nation on earth. Any account of the mosaic necessarily requires both a perspective and a considerable amount of interpretation.
CHM 7.2 MB
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Bali

A Short History of Bali: Indonesia's Hindu Realm
Author: Robert Pringle
Publisher: Allen & Unwin
Date: 2004
Pages: 266
Description:
Covering the history of Bali from before the Bronze Age to the presidency of Megawati Sukarnoputri, this examination highlights the ethnic dynamics of the island and its place in modern Indonesia. Included is an analysis of the arrival of Indian culture, early European contact, and the complex legacies of Dutch control. Also explored are the island's contemporary economic progress and the environmental problems generated by population growth and massive tourist development.
PDF 2.2 MB
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From Empire to Survival

A Short History of Cambodia: From Empire to Survival
Author: John Tully
Publisher: Allen & Unwin
Date: 2005
Pages: 268
Description:
In this concise and compelling history, Cambodia’s past is described in vivid detail, from the richness of the Angkorean empire through the dark ages of the 18th and early-19th centuries, French colonialism, independence, the Vietnamese conflict, the Pol Pot regime, and its current incarnation as a troubled democracy.
With energetic writing and passion for the subject, John Tully covers the full sweep of Cambodian history, explaining why this land of contrasts remains an interesting enigma to the international community. Detailing the depressing record of war, famine, and invasion that has threatened to destroy Cambodia, this discussion shows its survival to be a testament to the resilience of the human spirit.
PDF 2.1 MB
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Tribute, Trade and Influence

A Short History of China and Southeast Asia: Tribute, Trade and Influence
Author: Martin Stuart-Fox
Publisher: Allen & Unwin
Date: 2003
Pages: 278
Description:
This informative but concise history of China and Southeast Asia is perfect for travelers, students, teachers, and businesspeople. Portable and attractively designed, it includes color illustrations, maps, and a brief history of the region. Explored are relations between China and Southeast Asia across two millennia; patterns of diplomacy, commercial networks, and migration; and how these have varied over time.
With a focus on modern history, this is a fascinating account of imperial ambition, internal collapse and revival, cultural and commercial endeavors, and war and revolution. Important insight into the complicated history of the fastest-growing region in the world is offered.
PDF 3.3 MB
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The Unlikely Nation?

A Short History of Indonesia: The Unlikely Nation?
Author: Colin Brown
Publisher: Allen & Unwin
Date: 2003
Pages: 270
Description:
This succinct work of history charts the growth of Indonesia, a remarkable nation of more than 6,000 inhabited islands. With lucid originality, the text incorporates more than 2 million years of history with depth and brevity -- particularly focusing on Indonesia's development into a microcosm of a multi-ethnic modern world. Many current concerns are perceptively addressed, such as the legacy of European-Asian trade, Dutch colonialism, and the emergence of what has become the largest Muslim population in the world.
PDF 3.3 MB
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From Samurai to Sony

A Short History of Japan: From Samurai to Sony
Author: Curtis Andressen
Publisher: Allen & Unwin
Date: 2002
Pages: 252
Description:
Offering a compelling introduction to Japan's rich culture and fascinating history for travelers, businesspeople, and students, this guide discusses the influence of China; the impact of feudalism, modernization, and imperialism; Japanese history of war and peace; and today's economy and uncertainty. Traced are the threads of history, environment, and culture that run through the centuries to explain much about the Japan of today.
PDF 2 MB
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The Land in Between

A Short History of Laos: The Land in Between
Author: Grant Evans
Publisher: Allen & Unwin
Date: 2002
Pages: 251
Description:
This comprehensive and vivid history of Laos is an ideal introduction for tourists, business travelers, and students. Informative and portable, it chronicles the history of Laos from ancient times, when the dynastic states of the region waxed and waned, to the turmoil of the Vietnam War and independence from France.
This guide investigates these key events under a new light and presents serious challenges to the conventional views about Laos's intriguing history.
PDF 2.1 MB
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Linking East and West

A Short History of Malaysia: Linking East and West
Author: Virginia Matheson Hooker
Publisher: Allen & Unwin
Date: 2003
Pages: 345
Description:
The origins of Malaysia's aboriginal peoples, the years of Western domination in the country, and the forceful political stance of its current leader are all outlined in this lively and informative account of Malaysia's history and politics. A concise and accessible look at this constantly changing country, this book is perfect for travelers, students, teachers, and businesspeople.
Discussed are the major trends in its contemporary political life and the challenges the country faces in the 21st century as Malaysia serves as a model for rapid modernization. The lives of individuals from various time periods are examined to create a complete picture of Malaysia.
Also included are maps and illustrations.
PDF 3.8 MB
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Great American Cookout

Taste of Home, Great American Cookout 2007
276 family favorites for the BEST backyard barbecues.

Host the Perfect Cookout
Whether you're entertaining on the patio or meeting up with friends and family at the park for an outdoor meal, here are some handy tips for how to put together the perfect cookout.

Tips for Perfect Grilling
Grilling is a great way to prepare meals, whatever the season. Plus, it leaves you with a clean kitchen and provides flavorful fare to serve your family.
PDF 13.3 MB Download

Fitness Management

Fitness Management, March 2008
The "Issue" Is Programming
The "solution" is to identify the key ingredients that make up a recipe for success.

Pre-Style vs. Freestyle
Examining the pros and cons of pre-choreographed and freestyle group exercise classes will help you determine which is better for your facility.

Training Clients for a "Tri"
T
he basic tenants of sports training, schedules and techniques are required to create a triathlon training program for clients.
Research Update: Indoor Climbing Gets Serious New standards and certifications for indoor climbing walls and instructors will help to make the sport safer and more successful.
PDF 5.8 MB
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Taste of Home

Taste of Home, April/May 2008
Fresh Ideas for Entertaining A bright buffet for casual gatherings.
Sweet Spring Fresh and fabulous desserts.
Potluck Pleasers Feed a bunch for brunch.
Mexican Favorites Enjoy them for Cinco de Mayo.
Chicken Five Ways Healthy, appetizing variations.
PDF 5 MB
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Taste of Home

Taste of Home, June/July 2008
Just Desserts Cake, pie and a pretty parfait.
Mom's Best Meal Her summer "homecoming" breakfast.
Snacks & Appetizers An assortment of marvelous munchies!
Healthy Choices Light lasagna, salads and trifle.
Meal in Minutes Quick-to-fix tuna steaks satisfy.
Cooking School Favorite Terrific marinated grilled salmon.
Cooks Who Care Cinnamon rolls for a cause.
PDF 6.7 MB
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New York Yoga


New York Yoga, Apr/May 2008
StressWe experience potential stressors throughout our lives. Situations that can create stress are unavoidable. What we can control is how we react to them
Sri Dharma Mittra -- Yoga and Raw Food PioneerFor over 42 years, legendary and humble Yoga Master Sri Dharma Mittra has been promoting a live food diet to students around the world.
Using Yoga to Create Sacred SpaceWhat do the beating of a shaman's drum, the labyrinth at Chartres Cathedral, stone monuments in Ireland, a Hopi medicine wheel, and the ancient art of feng shui have in common? Each in their own way are methods developed by different cultures to create harmony between themselves and their environment.
Awakening the CoreMany students find that once they have a good understanding of the fundamental movements involved in Hatha Yoga, Pilates, or Dance, their instructor will often ask them to "move from their center, or their core".
PDF 1.6 MB
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Google's AdSense

Google's AdSense a bonanza for some Web sites

LOS ANGELES — Canadian software developer and part-time humorist Eric Giguère made fun of the avalanche of Internet arthritis drug offers on his Web site last year. For his efforts, he received a $350 check from Internet search giant Google.

Giguère has one of those ubiquitous "Ads by Google" links on his site, offering ads the search giant considers of interest to readers. You might think that people rarely click on them, but they do — and often.
"For my own, personal humor writing, I got paid," Giguère says. "It certainly opened my eyes to the possibilities that were out there."

Google has a simple proposition for anyone who owns a Web site: Let it put up links to its ads, and Google's AdSense program will give you a piece of the action when someone clicks on them.

It's found money for many bloggers, small e-tailers and huge businesses — from small personal sites such as Giguère's, to those of big-time corporations such as Amazon.com, the New York Times and About.com.
Giguère was so inspired, he wrote a book, Make Easy Money with Google, coming in May from Peachpit Press. Hundreds of online forums and Web sites are devoted to AdSense tips and tricks. The downside of the AdSense economy, critics charge, is that the avalanche of ads has created a new form of spam and is destroying the integrity of sites.

"This is a program that rewards people not for creating the best content, but for how to create sites to attract more advertising," says Danny Sullivan, editor of Search Engine Watch online newsletter. "AdSense has nothing to do with search. It effectively turns the Internet into a billboard for Google's ads."

Google, whose executives often say their mission is to organize the world's information, naturally begs to differ. "If I do a search for the New York Times and see an ad offering a subscription discount, that's useful to me," says Susan Wojcicki, Google's director of product management.

Web site publishers don't disagree.
"Say I write an article about a Braun shaver," says Chris Pirillo, who runs the Lockergnome.com gadget Web site. "I publish it, and within minutes, I have targeted ads about shavers on my site. Someone who reads the content may feel compelled to pick one up. That helps me and the reader."

Tales of AdSense riches range from a few hundred dollars a month to $50,000 or more a year, though high-dollar paydays are rare. They require a Web site with tons of traffic and the ability to put in 18-hour days working the system.

Pirillo, who has a following from his former role as a host on the now-defunct TechTV cable channel, says he's clearing more than $10,000 a month.

Before AdSense, which began in March 2003, bloggers and other small Web publishers had fewer options to make money. They could put banner ads on their sites for a host of non-related products, or commission programs from Amazon and eBay. "It was a lot more work, and you didn't get much of a return," Pirillo says.
With AdSense, "You write content, publish it, and the money starts to pour in," he says.

When he published the now-defunct Silicon Alley Reporter magazine, Jason Calacanis says, he used to suffer from insomnia, worrying about his monthly $200,000 to $400,000 printing bill.

He now runs a company called Weblogs, which publishes 75 Web sites on such topics as cars, gadgets, digital music and video games. He sleeps much better, he says, because "with AdSense, you know you're always making money. Your life gets a lot easier."

In his first four months of Web publishing, AdSense brought in $45,000. Some of his blogs produce $3,000 a month. His best do "four figures," Calacanis says, though he's reluctant to fill in the exact numbers. "And that's with zero marketing," he says.

How it works
Google and Yahoo dominate the booming online search advertising business, which is expected to grow to $5.6 billion in 2008, from $2.7 billion in 2004. Profit from search advertising enabled Google to more than double its revenue in 2004, to $3.1 billion.

The concept — text ads that appear next to search results — works on a "pay-per-click" model. Advertisers pay only if someone clicks on an ad. To use the programs, advertisers buy "keywords" for anywhere from 5 cents to $100 a word. Those are the terms people type into query boxes when they're searching, such as "Atlanta wedding photographer" or "Omaha Italian restaurants."

AdSense works as a part of that keyword model; it's an offshoot of what Google calls its AdWords program, which competes against Yahoo's Overture unit.

AdSense is a bonus program for advertisers who use Google AdWords. Through AdSense, Google clients get to tout their wares beyond Google's home page — potentially reaching more than 200,000 participating Web sites.
Small Web site operators have flocked to AdSense as a way to attract advertising. To participate, they sign up at Google, which reviews the site. Once a small piece of computer code language is implanted on an accepted site, Google does the rest — matching ad links from its warehouse of clients to appropriate sites.

There's an art to optimizing a site to attract more links — and generate more revenue.
Gay Gilmore, who runs Seattle-based recipezaar.com, says the trick is to attract ads next to recipes beyond the main page. "The ads need to be targeted," she says, "so that when someone is reading about chicken soup, an ad for one of the ingredients is of keen interest."

Web site publishers need to be creative, says Dave Lavinsky of TopPayingKeywords.com, an AdSense advice site. A house painter advertising his services on a homemade site is leaving money on the table if he mentions only house painting, he says. "'Housepainting' is a 20-cent word. 'Home improvement' is worth $2, so you should create content for that."

But Sullivan says keyword tricks hurt the editorial integrity of sites. Another problem, he says, is the proliferation of computer-generated directories with links to hotels, restaurants and entertainment and no real editorial content, fueled by the availability of "Ads by Google" checks.

Wojcicki says Google tries to review all sites in its program, and removes offenders such as the directory sites. Critics say the site reviews can sometimes result in an FCC-like "family friendly" filter. Bloggers complain about being rejected for discussions of sexuality and use of four-letter words.

"I begged, argued and appealed to reason for months," says author Susie Bright, whose site discusses sexuality issues. "I pointed out that all my postings were things you could easily read in ... any number of mainstream magazines that cover sex and politics from a fairly sophisticated point of view. And I pointed out that my readers like to buy trousers, go on vacations, purchase ink and basically buy all the same things that everyone else does."
Wojcicki wouldn't address the specifics of Bright's concerns, but says AdSense isn't for everyone. "We're very careful about who we let into our network. We reject sites with content some people may feel uncomfortable about."
With pay-per-click ads, Google and Yahoo are locked in a bitter battle for advertiser dollars. But Yahoo doesn't compete with AdSense for small publishers — yet. Yahoo says it will introduce an offering later this year.
For now, Google's most notable AdSense competitor is privately held Kanoodle, which accepted Bright's site. It works with small publishers and big ones (including USATODAY.com and MSNBC) and differs from AdSense in that advertisers can choose topic areas of the sites where they want their ads to appear.

"The search advertising market is red hot right now, and publishers and advertisers want more," says Kanoodle CEO Lance Podell. "We offer them more places to show their ads, and they love that."

How long will search sizzle?
Google's initial public stock offering last summer was a Wall Street sensation. The stock opened at $85 a share and now sells for around $180, down from its 52-week high of $216. Some analysts fret that the red-hot paid search market could start to cool down.

Forrester Research, revising downward earlier projections, expects 30% growth in search advertising revenue this year, after a 45% jump in 2004.

"Click fraud" is another nettlesome issue for Google and Yahoo.
Advertisers pay for ads only when they're clicked, but it doesn't always work that way.
Some competitors click ads just to run up the other guy's bills. Web publishers with AdSense get their friends to click ads so they can get more money. Some savvy webmasters have set up automated clicking models called "Hitbots" or "Clickbots," which click away all day, and cost the advertiser.

Such efforts "threaten our business model," Google CFO George Reyes said at a recent industry conference. "Something has to be done about this, really, really quickly."

University of California professor John Battelle, who is writing a book on search, says the success of AdSense has built a "growing, extremely sophisticated offshore industry."

"There are more of these sites than you can imagine," he says. "The robots click on the ads and then none of the clicks turn into leads for the advertisers. That's not how it's supposed to work."

Google and Yahoo say they are working on the problem, but Battelle doesn't think that's enough.
Yahoo, Microsoft and America Online have banded together on several occasions to fight e-mail spam, and Battelle says Google and Yahoo should show the same kind of joint leadership. "Because if they don't, it will end up biting them in the butt."

Google Adwords

How To Save a Client $200 on Day 1 and $1000 in Week 1 with Google Adwords

Usually when I take over pay per click accounts, the person is usually overpaying for visitors to their sites. Aagoog

Ive had many occasions where the person is paying $20 or more to much per click, usually because they set one high amount for their max bid on all keywords. If you say you will bid a max of $60 per click, there's a good chance you will and that can really add up.

In the case of this client, who is a Boston criminal Dui lawyer, he was paying a high amount per click so that he could be at the top of the sponsored matches.

$25 A CLICK SAVINGS IN FIRST WEEK, $1000 SAVED

You can see in the chart below that on Feb.12, 2008 he was paying on average $35.83 per click and he was on average in position 1.3. Yet on Feb. 14 the first full day after I took over and made changes, he got the same # of clicks but was only paying $10.69 per click and the only downfall, is he slipped to ad position 2.3, no big deal but what a savings of $25 per click.

Then if you look at the totals for the first week where I took over compared to the first 10 days of February, we got more clicks for over $1,000 less. This is only one campaign of 5, so just a portion of the overall savings.

Looking at the amount spent on 2007 ($45,000+) we would wind up saving the client over $25,000 at least just for this one campaign, and probably wind up getting more clicks.

Part of the reason he is getting more clicks for less is because when you set your bid to high, you might meet your daily budget much quicker, so your ads will be taken down until the next day.

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Fashion Schools California

fashion schools in california
Fashion design begins with the designer's vision that is brought to paper and worked through multiple drafts. Once a final sketch is made the designer must consider the different materials and textures available and anticipate how the piece will fall on a three-dimensional body. After the material has been selected, the pattern is cut from the cloth and sewn together. Finally, after many incarnations and considerations the designer's vision has been brought to life.

fashion schools in los angelesHowever, each step along the way requires special training in order to construct a reality from a vision. In addition, today much of fashion design is being aided by the use of computers and design programs, all of which require technical skill and experience in addition to creativity.

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Cheap Energy

Save on power
JayLeatherwood.IgniteInc.biz offers a very unique business opportunity which I’m sure many of you have not tried in your life and this is getting income out of your electricity bills.

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Can you believe it? Really sounds interesting for this very promising electric company business opportunity.

The site explains that since we are all consumers of electricity we’ve been honestly paying the monthly electric consumption bill and obviously we always shell out money from our pockets without even earning a little.

But with the unique system this company offers we can now earn using mlm opportunity concept the company has designed for the benefits of electricity consumers.

Switch to cheap electricity
So try to imagine yourself how much money you can earn if this concept started a long time ago when you started paying your electricity bill? You could have already amassed lots of cash out of this stream energy business opportunity.

But right now thousands are already enjoying from this opportunity - and because, you too, is paying your electric bill every month don’t let this day pass without joining hundreds of electricity consumers that are now receiving tenfold from the energy they are paying everyday.

Monday, June 16, 2008

The Mentawai Islands

Let's Surfing, Diving, Fishing!
Padang is centrally located on the western coast of Sumatra and is relatively undiscovered as a dive destination. A group of small islands with a variety of different dive sites with Indian Ocean visibility and marine life lie just off Padang. These include Sikuai, Pasumpahan, Sironjong, Sirandah, Pagang, Bintangur and Marak. There is also the attractive hull of the Kapal Wreck, which promises good bottom times from its shallow position.Further off the coast are the larger Mentawai Islands - renowned among surfers, but still relatively unexplored by divers.

The Mentawai Islands are amongst the most beautiful in the world with white beaches, dazzling coral and picture perfect palm trees.These unique tropical islands are situated approximately 150km west of Sumatra in the Indian Ocean. They sit on the edge of a continental shelf where deep water surges up onto the beautiful coral reefs that surround and protect them.There are four main islands making up the chain including Siberut, Sipura and North & South Pagai. These four main islands are surrounded by many smaller ones.The position of these islands attract large swells that have travelled thousands of miles, making them surge and wrap around the islands creating some of the best waves on the globe.

Sumatra Travel Guide

Sumatra Travel Guide
However fevered your dreams of the jungle, Sumatra will surpass them.
Sumatra is as rugged as it gets. Thick rainforests cascade like water down towering peaks. Jungle treks are a struggle with gravity and mud. But rewards are plentiful: the world's largest flower, one of the last remaining enclaves of orang-utans, or the sulfur-spouting crater of a resting volcano.


Sumatra is rich in natural resources (timber, gas and oil), but very little of the profits are reinvested in the island's economy. The Indian Ocean tsunami in 2004 and earthquake in 2005 levelled large parts of Aceh and Nias, respectively, and rebuilding infrastructure and livelihoods is slow going.
















Fast FactsPopulation 40,000,000
Currency
Name: Rupiah Code: IDR Symbol: Rp
Electrical Plugs 127/230V 50Hz
Languages Spoken Official: Indonesian
Time Zones GMT/UTC +7
Country Dialing Code +62
Weights & MeasuresMetric

Gray Hat Hacking

Gray Hat Hacking, Second Edition
Prevent catastrophic network attacks by exposing security flaws, fixing them, and ethically reporting them to the software author. Fully expanded to cover the hacker's latest devious methods, Gray Hat Hacking: The Ethical Hacker's Handbook, Second Edition lays out each exploit alongside line-by-line code samples, detailed countermeasures, and moral disclosure procedures. Find out how to execute effective penetration tests, use fuzzers and sniffers, perform reverse engineering, and find security holes in Windows and Linux applications. You'll also learn how to trap and autopsy stealth worms, viruses, rootkits, adware, and malware.
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Excel 2007 Programming

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Singapura Travel Guide

Singapura Travel Guide
Singapore is an island city located at the southernmost tip of the Malaysian Peninsula in South East Asia. It is well-known for being one of the richest, most well organised, efficient countries in the world, with a very high standard of living and an excellent skyline by the water. Singapore is an island with "1,000 shopping malls" or so they say.
Despite the hot climate, it is a tropical paradise for most tourists. This great diversity of lifestyles, cultures, and religions thrives within the framework of a regulated society. Singapore's "FINE" city reputation is well-earned, and in fact, many will admire at once the clean, modern metropolis.

Surrounded by artificially 'ordered' parks, its tall housing projects are populated by more than 80% of the population -- whose smiling native charms often belie underlying tensions about the way the island is progressing after 30 years of development.

Highlights of Singapore include some of the ethnic parts of town: Arab Street, Chinatown, Colonial District, Orchard Road and Little India.

South of Singapore are a few beautiful islands that are well worth visiting. The most visited is Sentosa island. It is a playground for people of all ages. See the Sentosa island section for more information.

Panama Travel Guide

Panama Travel Guide
It was Juan de Balboa who became the first European to see the Pacific Ocean in 1513. And it was the thin stretch of land we know as Panama that he crossed to reach it. Panama's geographic location and shape have been strategic elements in its development as a nation: its narrowness prompted the U.S. to build the Panama Canal, allowing passage between the Caribbean and Pacific.
Today, the Canal is Panama's best-known attraction, though the land has much more to offer. Few, for example, are aware of its fifteen hundred islands; nor of the lovely alpine town of Boquete, near Volcán Barú. And with its thriving modern capital, Panama City, only a stone's throw away from the ancient ruins at Panamá Viejo, Panama promises visitors a wonderfully varied travel experience.

Chile Travel Guide

Chile Travel Guide
Chile is a land of extraordinary beauty and diversity, weaving along much of the Pacific coast of South America. Santiago, the Chilean capital, is set against the stunning backdrop of the Andes.
Chile also lays claim to one of the southernmost towns on earth, Punta Arenas. And, if that is not enough, it also is a host of the driest places on earth, where no rain has fallen for years in a row. These can be found in the upper north in the Atacama desert. Even larger coastal places like Arica and Iquique see very little rain, due to the cold Humboldt current.
In between these two extremes is a land with beautiful lakes and forests, volcanoes, beaches, glaciers, fjords and some fine colonial buildings in pleasant cities and towns. It is a perfect country for both relaxing as doing some serious activities like skiing, climbing and hiking.

Add to this a range of animals which you don't find anywhere else and one of the best places on earth to watch the stars in the sky, and you will understand why this country sees more and more visitors every year, especially after the dictactorial period of Pinochet had ended.

It is one of the safest countries in Latin America and has one of the best infrastructures, which of course considering the length of 5500 kilometers is not a bad thing.

Egypt Travel Guide

Egypt Travel Guide
Egypt does not need an introduction. It was the introduction to human civilization itself, and has all the evidence to show for it.
Tour Egypt from the live Nile Valley , to the solitary deserts, to the diversity of the Sinai desert , to the lush oases, to the exotic underwater life of the Red Sea , to the Mediterranean beaches. "Now, let me talk more of Egypt for it has a lot of admirable things and what one sees there is superior to any other country." - Herodotus, 50 BCE

"...In Egypt all the operations of the powers which rule and work in heaven have been transferred to earth below...It should rather be said that the whole cosmos dwells in [Egypt] as in its sanctuary..."
"There will come a time when ... the gods will return from earth to heaven; Egypt will be forsaken, and the land which was once the home of religion will be left desolate, bereft of the presence of its deities."

- Ascleptus III (25 BCE), Hermetic Texts, zeeshan avais moustapha
Even though much of what Herodotus witnessed has been ruined by the cruelty of later generations, his statement is still valid to this day. Today's Egyptians have abandoned their ancient heritage for a mostly Moslem Arabic-speaking nation. Happily, they have maintained their friendly, hospitable, and warm characteristics.
Cairot , the capital is the place to start. It has the Pyramids, the Sphinxs, the Egyptian Museum, many more sights and more than ten million cairenes to share the experience. Alexandria , the two hundreth city of the country has its fare share of historic sights as well and with its location on the Mediterranean it is an ideal spot for your holidays.

Kenya Travel Guide

Kenya
There are many different landscape and cultures, all quite different and beautiful. There is the desert of the north, and The Rift Valley where evidence of protohumans was first found. There are many brilliant Lakes , including Lake Victoria in western Kenya, Lake Naivasha and many more. Kenya has the second highest peak in Africa, the great Mt. Kenya . It has twenty National Parks and Reserves packed full of the exlusive “Big Five” (Elephant, Leopard, Lion, Cape Buffalo, and Rhinoceros).

Of course, there is also The Coast , very picturesque, with white sands, emerald water, and the Swahili culture, a unique mix of Arabic and Bantu influences. Compound the incredible scenery and limitless travel options with friendly and welcoming people, and visiting Kenya becomes a great vacation. while in coast visit the garden of eden :maweni beach cottages in tiwi. Lovely naturalland scapes with self catering cottages. Fresh sea food to your doorstep every morning by the local fishermen. Cottages with a lovely seaview. No tv, radios are allowed just the noise of the waves breaking and early morning birds. Real paradise. No wonder advance bookings required. maweni beach cottages.


The northwestern region of this country, the Turkana District, is a vast, desolate, hot, arid landscape where goatherders and bandits coexist. Lodwar, comparable to the "Dodge City" of the early American West, has the basic necessities of life, including Internet kiosks and semi-reliable electricity. Lokichoggio, the outpost in the northeasternmost sector of this county, is home to UN refugee camps with 30,000+ people. Roads are extremely rough, the terrain unforgiving, and people always inquisitive about what brings you to their country.